Information essays

Information essays The Internet has vastly increased the supply of news channels and outlets and has spawned a 24-hour news cycle. The media audience of a public relations (PR) professional is more informed than in times before the Internet when the press kit was the primary means by which a reporter could obtain information about a company without speaking with a representative. Press and analyst conferences are no longer "invitation- only" events, but are now available to the masses through the Internet. However, ubiquitous access has its challenges. A reporter may not even interface with a PR professional when writing a store, increasing the likelihood of negative press that could have been controlled or prevented had the reporter gone through the traditional PR channels. And, individuals can easily plant negative stories on message and chat boards that a PR person never evens sees because of the overwhelming task of trying to monitor the huge volumes of Internet content.[1] The most important lesson that PR professionals can learn is that the Internet should not be viewed as a replacement for personal contact with the media on a regular basis. This will give the PR representative the opportunity to convey a controlled message and a chance to rebut any uncontrolled negative messages. Furthermore, a communications network in which one arm of marketing is unaware of the activities of another, can hinder the processes of message control when information is so widespread and rapidly distributed. The solution lies in centralizing the information flowing in and out of the various communications departments and streamlining the processes for interacting with various media and non-media ...